VOID Watches was originally launched in 2008 by Swedish designer David Ericsson. What started as a side project to a career in design and engineering turned into a full time job and eventually a small company. VOID watches not only tell time, they also tell the story of turning ideas into reality. VOID want their watches to inspire, not only by how they look but by what they represent; the drive to always create and always improve.

Simplicity is at the core of the VOID design philosophy, a philosophy strongly rooted in their Swedish heritage. VOID prefer simple shapes and use materials that are best suited for the purpose.

Limited Edition VOID X CEREAL magazine watch is also available online and in-store at O'DELL'S