'End of an era'
After 3 years of owning a shop and being a shopkeeper I've decided to close our O'Dell's store,
It comes with a heavy heart that I will be walking away from my dream of having my own shop but it's a decision I think is for the best . O'Dell's will be going in a new direction and I'm excited about this and the future.
Retail is a tricky old game and one I love but for now me having a traditional retail space is over. This is a little hard to take but with the over heads, daily pressures and being a one man band plus the fact I'm hungry for new things , it's time for fresh challenges and experiences both for O'Dell's and me personally .
Firstly I want to say a huge thank you to everyone who has helped make O'Dell's what it is, from our wonderful customers in London and around the world to our brilliant brands and makers. A big thank you and lots of love to the people closest to me (you know who you are) . Your love , support , patience and encouragement has meant the world to me.
It's been a brilliant journey and a wonderful 3 years owning a shop and although it has been tough I have loved every minute of it. I have loved the chats with customers, brand collaborations , laughs with locals, in-store events and much much more and I'm sure in the future I will be a shopkeeper once again.
I really hope everyone has enjoyed coming in my stores whether it was our first shop in Shoreditch , our Tufnell Park shop or our most recent Soho flagship. I feel proud of what I have achieved and feel lucky to have meet so many lovely people.
I have worked tirelessly over the past few years , in which I hope I have created a success brand, a unique atheistic and I hope a different type of shopping experience. I have also enjoyed working with and helping to promote and uncover small brands and makers from Rachel Scott rugs to Charlie Borrow leather goods and bags. I want to explore this and other elements I love further and therefore I will be launching 'O'Dell's Studios'. I will be focusing on art direction, styling, brand consultancy and marketing and looking to work on creative shoots and campaigns. Please feel free to drop me an email if you want to discuss this future and want to work with me.
I also plan to create seasonal O'Dell's pop up stores and do O'Dell's events - starting with 'O'DELL'S OPEN HOUSE' next month (watch this space)
Our website will also continue to be open with new products and vintage finds being added each week.
Thank you once again for all your support and custom!
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